Greetings from the world of Marketing! Under the tree of the Marketing and Entrepreneurship department you will learn the necessary tools to start, operate and market a successful business. The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management. Why not study in an area that is the pulse of most businesses? Professionals in the field of marketing are the brains behind the shape of a product, the words in advertising campaigns, the positioning of a brand and the innovative ways of exchanging offerings that have value for customers, partners, and society at large. On the other hand, many businesses are successful because of the business platform created by its founder. As a potential business owner, the entrepreneurship classes will cultivate the attributes, knowledge and skills required to encourage entrepreneurial success in a variety of industries. Graduates of this program will receive a diploma in Marketing Management with an option to specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing.Apply Now! Career Options
Minimum Program Length: 4 Semesters
Estimated Program Cost: $7,540
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Entrance RequirementsAdmissions Requirements
- Must be 16 years of age.
- Completion of high school or GED and submission of official transcript required to apply.
- Achievement of minimum program admission scores in Reading, English, and Math.
- Transfer of previous post secondary credits will be determined by the registrar.
At a Glance
This student success course is designed to transition, connect, and acclimate new students to Atlanta Technical College. The course creates an awareness of various campus resources and holistic skill sets necessary to achieve educational and career success. Through the nurturing of academic, personal, social, occupational, and technological talents, students develop the academic and professional skills necessary to be successful in college and the global community.
This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.